If you are reading this article, there is a chance you saw a few ads online today. When we are surfing the internet, it feels like we are travelling on a highway with many billboards looking for our attention. But advertising is only one way in a long list of things that companies need to do to have an online presence. It is almost impossible to be recognizable and talk to your customers if you are not on social media.
So you should open Facebook and start a page for your business right now? Yes, but that is not the only thing you need to do. It is important to invest in digital marketing just like you would invest in offline marketing. Take a look at the motives we think you should start improving your digital presence.
1. So customers can find you online
Everyone searches the internet before buying a product. Do you remember the last time that you did not research before making a decision? About 75% of people search theinternet before buying anything. When they look for your product or service, you need to be online.
2. So you can find the right client
Digital marketing is helpful because social networks make it possible to target your specific audience. Advertising on social media means that your content will reach only people interested in your business and fit your public.
3. Because your competitor is already on the internet
Being on the internet is a competitive advantage over your competitors. If you have a digital presence, you will be able to invest in new ways of telling about your business. It is an easy way to stay ahead of people focusing on the old ways of doing marketing and a necessity in a competitive industry.
4. Because social media platforms helps to build a brand
When people are on the internet, they are primarily interacting on social networks. So, it becomes much easier to be seen and remembered if your brand is on social media.
5. So you can be closer to your customers
With a digital presence, you can target ads to a specific audience and interact with them real-time. You will be able to expand your customer support and hear more frequent feedback. Digital marketing is effective because it’s fast.
Digital Marketing is effective because it´s fast.
6. Because digital marketing is cheap
Investing in digital marketing is very efficient and cheaper than advertising in other media. It is much better to hire a specialist to manage your social networks than to advertise in newspapers, magazines and on TV, for example.
7. Because it increases your credibility
Being online is essential. And digital marketing can increase your credibility as a professional and the credibility of your business. If you produce engaging and valuable content, people will think about your brand as an industry authority. Understanding how much your company can grow with a website to expose your knowledge will increase your reputation as an entrepreneur.
8. Because you have control over your results
With the right tools, you can accurately track the results of each organic and paid campaign. You can generate new insights about your target audience and understand their behaviour during purchases. Your control over the results is much greater.
9. Because with Digital Marketing you can grow your business
A good digital marketing strategy can also help you grow your company and expand your area of expertise. It helps you keep in touch with your customers and provides data on your audience. This way, you’ll have the knowledge to start selling new services or products, similar to those that already are a success.